Sociala medier-knapparnas vara eller icke vara

iA (Information Architects) har en fantastiskt bra artikel som argumenterar emot användandet av sociala medier-knappar så som Facebooks like-knapp och Twitters tweet-knapp.

If you provide excellent content, social media users will take the time to read and talk about it in their networks. That’s what you really want. You don’t want a cheap thumbs up, you want your readers to talk about your content with their own voice.

Kul också att Oliver Richtenstein i sin artikel nämner 37signals artikel från 2006, de bland annat skrev om de där "jobbiga knapparna":

[...] think twice before badgering readers with “vote for me” pleas. The hectoring is tiresome, it results in extraneous visual noise, it makes your site look cheap, and the benefits are dubious at best. Instead, focus on delivering great content. If you do, people will figure out how to spread the word just fine.

Vad har 37signals gjort sedan dess? Jo – skaffat en tweet-knapp och like-knapp.